Search Engine Infographic Shows Changing Face of Search

SEO - PPC InfographicWordstream, a growing search consultancy, has created a very handy infographic about the powerful and important changes occurring in the search market. The infographic points out the growing strength of using Pay Per Click (PPC) advertising over Search Engine Optimization (SEO). It’s interesting to note that, above the fold in Search Engine Results Pages (SERPs), only 14.8% of the page is made up of SEO results. Almost 85% of the information above the fold on Google SERPs now consists of paid advertisements including PPC and other of their paid ad formats. That’s an important realization and needs to be considered in any marketing plan today since Google is the dominant search player.

I’ve been an SEO advocate for many years because I believe that a system for SEO can still be easily learned and effective for small businesses. But I’m becoming convinced that a balanced approach is now more effective if you have at lease a small budget. You need to begin studying how to control your PPC ad budget and how to create compelling ads in Google’s (and other search engine’s) paid ad programs. PPC can be learned but costs can easily spiral out of control for new practitioners. I’d suggest reading Perry Marshall’s book, “The Ultimate Guide to Google Adwords” or taking one of his basic courses as a start. He has several books and training products that start at $49.00 and, in my opinion, are second to none.

For a quick graphic view of the changing landscape of search marketing enjoy Wordstream’s infographic.

Posted in Advertising, Search Engines, Succeeding Online | Leave a comment

Ken McCarthy Interview with Joe Martinico

I was privileged to do an interview with Ken McCarthy today.  Ken is the visionary who produced The System Seminar from the early 1990s up until today.  I went to his last System Seminar in April of 2011 and I still refer to the voluminous notes that I took. I am a very suspicious consumer and I vetted Ken for several years.  His knowledge, sincerity, and expertise fulfilled all my expectations.

Here are the resources I promised on the call



This list is not authoritative or complete. It is a de-duplicated list culled from the ICANN web site.  You can get more details at:



(That list your domains on registrar sites)



  • 🙂
  • –

Ken, I promised you this marketing automation link:

If you have trouble or need help with any of these sites/products/companies, please call me at (951) 313-7200 or send me a note here.


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Posted in Email Marketing, Events, Just Interesting, Succeeding Online, Uncategorized | Tagged , , , | Leave a comment

Yahoo is the Best Free Email Product

I feel very excited today.  I’ve been teaching Succeeding Online several times each year for the Inland Empire Small Business Development Center. In each of those classes, I suggest that the best (free) email service is Yahoo’s.  Of course there are small debates that follow such as “Gmail is better,” etc.

My argument is that Yahoo is still the only large scale free email provider that allows users to create true aliases.  In other words, Yahoo is unselfish enough to allow you to receive and more importantly, to send emails from your own domain!  You can register a domain name for your own business and then every time you send out an email, it appears to come from YOUR business rather than Google (gmail) or AOL, or Earthlink, or Hotmail. Every one of these other providers only allows this service in their paid email offers. So, for free email providers, Yahoo is best!

By the way, unless you own stock in AOL, Earthlink, Google, or Microsoft, there is no reason for you to be sending emails from their domain name.  An email sent is an advertisement of whatever domain it is sent from (joemartinico@HOTMAIL.COM). So I consider it somewhat selfish when a free email provider (who is serving up paid advertisements) also won’t allow you to use your own business or personal domain name to send email.  Gmail allows you to create aliases but when you send an email from your alias it arrives like this:

From: on behalf of Joe Martinico

That’s not the same as an email coming from  It takes away from your professional image and ranks you with the other minor league players who “can’t afford a real domain and email address.”

Anyway, I’ve digressed; I subscribe to an email newsletter called the S & A Digest and today I learned from it that Steve Jobs also considered Yahoo the best email available.  In his keynote speech, introducing the iPad, Steve Jobs specifically mentioned Yahoo Mail as the best e-mail app.

Great minds think alike 🙂

P.S. The report also mentioned a prediction that Apple would buy Yahoo some time this year. That would sure be something.

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Internet Advertising Revenues Set First Quarter Record at $8.4 Billion

Q1 2012 Revenue Up 15% Over Q1 2011, According to IAB Internet Advertising Revenue Report

NEW YORK, NY (June 11, 2012) Internet advertising revenues for the first quarter of 2012 set a new record for the reporting period at $8.4 billion, according to the latest IAB Internet Advertising Report from the Interactive Advertising Bureau (IAB) and PwC U.S. It is the highest first-quarter revenue ever measured by the IAB and PwC and a $1.1 billion-or 15 percent increase-over the $7.3 billion figure reported in the first quarter 2011.

“More online consumers than ever are taking to the internet to inform and navigate their daily lives-by desktop, tablet or smartphone,” said Randall Rothenberg, President and CEO, IAB. “Marketers and agencies are clearly-and wisely-investing dollars to reach digitally connected consumers.”

Read the story… | Source: | Date posted: 6/11/2012

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Wanted: Two Case Study Businesses…

Are You Considering Marketing Automation?

I am working on a book about marketing automation. I’m also working with several software providers that help salespeople and business owners (who want to grow) automate much of their marketing and follow up.

This is done in a way that is effective and personalized.  There are various priced software programs and I can advise you on the most appropriate for your marketing budget and for your business type.  I plan to do some consulting work in this arena and am accepting a few clients as case studies over the next three months.  I am looking for two types of clients:

  •  a stage one client who has a very small marketing budget (you need a little to get set up on some things) preferably in one of the types of businesses listed below…
  • a stage two or three client who has a budget of between $500 to $5000 per month for advertising and promotion.

I will not charge you for my time.  However, there are fees for certain software products necessary in the process of automating.  Marketing Automation is transformational to businesses of all sizes.  But it requires proper set up, guidance, and training. To start a marketing automation project without proper consultation today is like giving a Ferrari Enzo to your 16 year old who is learning how to drive; there will be a crash.

I would like to end up with two case studies; one for a smaller client using open source and “starter” marketing automation solutions (a few good ones exist),  and another for the stage two client that wants to shore up their existing efforts and grow their business by 30% to 50% in the next 6-12 months and who has a budget to get there.  The software for this client will require a one-time $2000 investment (for training by the vendor) and then an ongoing cost of about $300 per month that we suggest moving from your normal advertising/marketing budget.

I will work with you through the training and will meet once per week either in person or via telephone and work together for approximately three months. If you reply to this message I will send you a questionnaire to make sure that your business meets certain specifications that I’ll require.  For the stage one client, you will have to have at least a basic business going and a product that is ready to sell.

If either of these scenarios apply to you and sound interesting to you please Contact Me.

Here are some questions to ask yourself:

  • Have you or anyone on your staff lost a sale because of losing touch with a customer?
  • Do you have lots of business cards laying around and continually forget their status?
  • Do you want to put your sales efforts (or your salesperson’s efforts) into overdrive?
  • Do you want to plug up the leaks in your sales funnels?
  • Do you want to drive up your web site and sales conversion rates (prospect to customer)?
  • Are you using email in your marketing?
  • Would you prefer it if your customers chased after you (this can be arranged)?

Marketing automation programs can work for:

  • Retail Establishments
  • Field Salespeople
  • Phone Salespeople
  • Internet Marketers
  • Wholesalers Or Manufacturers
  • Service Establishments
  • Medical / Health Related Professionals
  • Realtors
  • Financial Service Or Insurance Representatives
  • Educational Institutions

Please contact me only if you are serious about growing your business over the next three months.  Sadly, less than one in ten of our attendees actually puts these ideas to work.  Think about yourself, your family, your business, and your future. Are you going to be the one or the nine?  This is a great opportunity to take your business to the next level and I can only work with two more businesses at this time.

More info. please

Joe Martinico
P: +1 (951) 313-7200 | F: +1 (909) 606 9275 |

Joe Martinico Enterprises | Chino Hills, CA 91709

Disclaimer: I am an affiliate and earn revenue on some of the services I recommend
but I don’t recommend things unless I’m convinced they will help my friends/clients.

Note: If you want to read about Ferrari Enzos, click here.


Posted in Content Strategy, Conversation, Lead Generation, Succeeding Online, Uncategorized | Leave a comment

Re-Using Paper Rather Than Recycling

I love new ideas. This one is really interesting and quite revolutionary in it’s own way. Toshiba is developing a technology that erases printed copy from paper and allows it to be reused to print something else on the same paper. It uses a special ink toner that is stable under normal circumstances but that can be erased at a high temperature. I suppose you won’t want to leave copies made this way on your car dashboard. But when you consider the mountains of paper and unused copies being shredded and recycled every day in the corporate world, it’s easy to see the benefit of re-using rather than recycling.

It’s also interesting to note that sending old paper to be recycled is likely to take up much more energy than just running it through an “electronic eraser” to be reused. It’s likely to reduce costs and energy consumption overall.

I like it. I hope you enjoy the video.

Where I heard about this…

Read the story… | Source: Blog | Date posted: 4/26/2012


Posted in Just Interesting | 1 Comment

How Google Works

Matt Cutts of Google recently posted a video outlining how Google indexes content and chooses what to display in their search engine results pages.

He points out that their goal is to find reputable documents that contain the words being searched especially if the words are proximate (close to each other).

They also use the anchor text in existing inbound links as a help. The idea is to get others to link to your web site from theirs.  He also pointed out that they now index the Internet very regularly so it is easy to conclude that currency (regularly updated and relevant content) is very important to Google.

I think the video is a remarkably frank and open explanation and that anyone interested in how search engines work will benefit by watching it. It’s also the stuff we’ve been teaching for years.

There is a lot to learn about ranking well in search engines but the bottom line is that you must create compelling content that contains the keywords people would use to search for your products, services, or idea.  By doing this, others will want to link to you and your site’s desirability (and search engine rankings) will increase.  I hope you enjoy it…

Posted in Search Engines | Tagged | Leave a comment

BuildMyRank Shuts Down their Link Building Service

One of the most popular services for building backlinks to web sites is closing up shop. BuildMyRank has officially announced on their site that they are closing their site down due to Google de-indexing a ton of their sites and no longer being able to provide a quality service to their customers…

Editor’s Note:

Link building is one of the most difficult aspects of search engine optimization. I’ve always taught that the best way to build links is to build a compelling web site or service; one that causes visitors to want to tell their friends about it. I know this is difficult but it is an ideal goal and it is possible if you are willing to spend the time to develop your ideas and content.

On the other hand, I don’t think there is anything wrong with using a “Resource” or “Links” page and building links based on reciprocity. I have heard that Google doesn’t necessarily favor reciprocal links, but I’ve never heard of them banning sites that use this technique moderately.

On the other hand, Google appears to be seeking out and shutting down paid link networks so I’d say to stay away from them.

Read the story… | Source: | Date posted: 3/23/2012

Posted in Search Engines | Leave a comment

Protected: Succeeding Online Audio

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Chiropractic Marketing

After a recent workshop I had a conversation with one of our participants, Dr. Kevin Mangum, DC. He recently graduated and pointed out to me that a lot of new chiropractic physicians have been well trained in chiropractic care but really need help in the business and marketing aspects of what they are doing.

He talked me into posting one of my audios here. I’m happy to share it with any referral from Dr. Mangum. You’ll need a password supplied from Dr. Mangum’s site.

If you were referred from Dr. Mangum, you can access the Succeeding Online audio here. Or just fill in the form below and I’ll email you the password.

Chiropractic Marketing - Succeeding Online Audio

Please feel free to contact me if you are interested in business and marketing assistance. You can request a phone meeting time below. I don’t list my schedule online but I will confirm all requests for phone availability.

Joe Martinico
P: +1 (951) 313-7200 | F: +1 (909) 606 9275 |
Joe Martinico Enterprises | 15942 Los Serranos CC Drive | Unit D230 | Chino Hills, CA 91709

[si-contact-form form=’1′]

Disclaimer: I am an affiliate and earn revenue on some of the services I recommend but I don’t recommend things unless I’m convinced they will help my friends/clients.

Posted in Succeeding Online, Uncategorized | Leave a comment