Monthly Archives: December 2011

Journalists Find Opportunities in Marketing Automation

I read two stories today, one of boom and one of gloom, that highlighted how journalists may have a role to play in the new marketing paradigm of content management as part of a company’s sales strategy. The first one … Continue reading

Posted in Content Curation, Content Strategy, Testing | Tagged , , , | Leave a comment

A New Paradigm for Succeeding Online

For the past six years, I’ve been teaching small businesses the principals of “Succeeding Online” for the Inland Empire Small Business Development Centers.  The class hasn’t changed much.  It consists of three modules: Nuts and Bolts – The basics of … Continue reading

Posted in Ecommerce, Events | Leave a comment

Newspaper Ad Sales Head To New Low: $24B

Newspaper advertising sales this year will come in at less than half the record $49.4 billion achieved as recently in 2005, according to an analysis of the year-to-date performance of the industry. With industry revenues declining in each of the … Continue reading

Posted in Advertising, Search Engines, Social Networks, Testing | Tagged , , , , , , | Leave a comment

U.S. Online Holiday Spending – $20 Billion for First 34 Days of Shopping Season…

Up 15 Percent vs. Last Year… Weekly Online Holiday Retail Sales Spending Growth Strongest in Mid and Upper Income Segments, Driven by Increase in Dollars Spent per Buyer, while Lower Income Households are Seeing an Increase in Online Buyers RESTON, … Continue reading

Posted in Ecommerce, General, Testing | Tagged , | Leave a comment

WordPress Tip; How to Avoid Duplicate Content

SEO has all kinds of rules and most people don’t know them because Google isn’t saying… Or at least they are not always clear. After all, they don’t want people gaming their search engine and they want to deliver quality … Continue reading

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Awesome Christmas Flashmob – Deck the Halls!

There is nothing that can bring a smile to my face as easily as a well executed, well intentioned Christmas flash mob. There is something about watching the surprise, the serendipity, and the music that brings out the joy of … Continue reading

Posted in Conversation, Social Networks, Testing, Viral | Leave a comment