Category Archives: Search Engines

Search Engine Infographic Shows Changing Face of Search

Wordstream, a growing search consultancy, has created a very handy infographic about the powerful and important changes occurring in the search market. The infographic points out the growing strength of using Pay Per Click (PPC) advertising over Search Engine Optimization … Continue reading

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How Google Works

Matt Cutts of Google recently posted a video outlining how Google indexes content and chooses what to display in their search engine results pages. He points out that their goal is to find reputable documents that contain the words being … Continue reading

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Major Shift in Online Video Viewership Will Start With the Superbowl 2012

For the first time in 49 years, the Superbowl is to be streamed live on the Internet. I don’t think we can underestimate the power of this shift. The Superbowl has made kingdoms of fiefdoms and this is a bellwether … Continue reading

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Google Plus – Important to Search

Or less depending on your perspective. Danny Sullivan, a search engine expert, wrote an important post today that showed the importance of having a Google Plus account.  In it, he wrote: “Is there anyone out there who still wants to … Continue reading

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Newspaper Ad Sales Head To New Low: $24B

Newspaper advertising sales this year will come in at less than half the record $49.4 billion achieved as recently in 2005, according to an analysis of the year-to-date performance of the industry. With industry revenues declining in each of the … Continue reading

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Google Is Getting Into Television

A WSJ article recently pointed out that the average person watches television for about 6000 minutes per month, while the average Youtube user watches only about 378 minutes watching video on YouTube. Although this presents a significant challenge to Google … Continue reading

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