Category Archives: Email Marketing

Ken McCarthy Interview with Joe Martinico

I was privileged to do an interview with Ken McCarthy today.  Ken is the visionary who produced The System Seminar from the early 1990s up until today.  I went to his last System Seminar in April of 2011 and I … Continue reading

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Getting Marketing Right – 3M and Command Picture Hanging Hooks

I saw a commercial last night about 3M’s Command Brand picture hanging hooks and strips.  It was one of the times that a brand got marketing right, starting with the domain name, “Command.com”. So often you see marketers create products … Continue reading

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