Category Archives: Ecommerce

A New Paradigm for Succeeding Online

For the past six years, I’ve been teaching small businesses the principals of “Succeeding Online” for the Inland Empire Small Business Development Centers.  The class hasn’t changed much.  It consists of three modules: Nuts and Bolts – The basics of … Continue reading

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U.S. Online Holiday Spending – $20 Billion for First 34 Days of Shopping Season…

Up 15 Percent vs. Last Year… Weekly Online Holiday Retail Sales Spending Growth Strongest in Mid and Upper Income Segments, Driven by Increase in Dollars Spent per Buyer, while Lower Income Households are Seeing an Increase in Online Buyers RESTON, … Continue reading

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The Importance of Naming In Your Business or Product

Trademarks are important and give companies legal protections around their brands. But domain names have become just as important if not more; and not only domain names but user names around social media. I saw the article below today in … Continue reading

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Micro-Conversions – What Are They?

Listening to an old tape from Ken McCarthy interviewing marketing automation pioneer, Ryan Garey this morning, I learned some great new ideas and was reminded of some valuable old ones. Sales or Micro-Conversions What is a sale? In business we … Continue reading

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Marketplace Fairness Act Introduced for Online Retailers

Three senators introduced this bill today and it looks as if this might be one of the first sensible bills for state sales tax collection from online retailers. Below is the press release… Small Businesses Applaud Introduction of Marketplace Fairness … Continue reading

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