Category Archives: Content Strategy

3M Getting It Right

I saw a commercial last night about 3M’s Command Brand picture hanging hooks and strips.  It was one of the times that a brand got marketing right, starting with the domain name, “Command.com”. So often you see marketers create products … Continue reading

Posted in Content Strategy, General, Just Interesting | Leave a comment

Wanted: Two Case Study Businesses…

Are You Considering Marketing Automation? I am working on a book about marketing automation. I’m also working with several software providers that help salespeople and business owners (who want to grow) automate much of their marketing and follow up. This … Continue reading

Posted in Content Strategy, Conversation, Lead Generation, Succeeding Online, Uncategorized | Leave a comment

Getting Marketing Right – 3M and Command Picture Hanging Hooks

I saw a commercial last night about 3M’s Command Brand picture hanging hooks and strips.  It was one of the times that a brand got marketing right, starting with the domain name, “Command.com”. So often you see marketers create products … Continue reading

Posted in Content Strategy, Email Marketing | Leave a comment

Major Shift in Online Video Viewership Will Start With the Superbowl 2012

For the first time in 49 years, the Superbowl is to be streamed live on the Internet. I don’t think we can underestimate the power of this shift. The Superbowl has made kingdoms of fiefdoms and this is a bellwether … Continue reading

Posted in Content Strategy, Search Engines, Testing, Video Tips | Leave a comment

Journalists Find Opportunities in Marketing Automation

I read two stories today, one of boom and one of gloom, that highlighted how journalists may have a role to play in the new marketing paradigm of content management as part of a company’s sales strategy. The first one … Continue reading

Posted in Content Curation, Content Strategy, Testing | Tagged , , , | Leave a comment