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Category Archives: Testing
Major Shift in Online Video Viewership Will Start With the Superbowl 2012
For the first time in 49 years, the Superbowl is to be streamed live on the Internet. I don’t think we can underestimate the power of this shift. The Superbowl has made kingdoms of fiefdoms and this is a bellwether … Continue reading
Posted in Content Strategy, Search Engines, Testing, Video Tips
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Google Plus – Important to Search
Or less depending on your perspective. Danny Sullivan, a search engine expert, wrote an important post today that showed the importance of having a Google Plus account. In it, he wrote: “Is there anyone out there who still wants to … Continue reading
Posted in Search Engines, Social Networks, Testing
Tagged Google, Online Sales, search engines
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Create Your Own Paid Membership Site
Do you want to have your own membership site like mine? Well, it’s not that difficult. 1. Set up a WordPress blog and order the Wishlist Membership Plugin. You will have to go through their many tutorials to set it … Continue reading
Posted in Ecommerce, General, Testing, Wordpress Tips
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Journalists Find Opportunities in Marketing Automation
I read two stories today, one of boom and one of gloom, that highlighted how journalists may have a role to play in the new marketing paradigm of content management as part of a company’s sales strategy. The first one … Continue reading
Posted in Content Curation, Content Strategy, Testing
Tagged autoresponders, Content Curation, Content Management, jounralism
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The Right Way(s) to Add Video to Your Posts in WordPress
There are two ways to add video in your WordPress blog: Youtube.com Your Own Video Plugin Both have unique advantages that I’d like to discuss here. When to Use YouTube.com Youtube is owned by Google. Video is hotter than ever … Continue reading
Posted in Testing, Video Tips, Wordpress Tips
Tagged video players, video tips, Youtube
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Amazing Free Lead Development Resources
How would you like to be able to develop a list of every company or prospect within your area and instantly get names, addresses, phone numbers, and top executive email addresses in less than 15 minutes? Well you can and … Continue reading
Google Now Owns 44% of Online Advertising
Google is becoming amazingly strong in so many categories. Just in the past week, I’ve read two articles that demonstrate their power. One points out that Google now commands over 44% of the Global Online Advertising Market and another showing … Continue reading
Posted in Advertising, Ecommerce, Search Engines, Testing
Tagged advertising, Google, marketing, search engines
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Are You Coach-able or Cynical; a Key to Success
I keep finding situations where my cynicism gets in the way of success. I also see it in many people I know. Sure, there is something to be said about suspicion; people are taken advantage of every day. But there … Continue reading
Posted in Conversation, General, Testing
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Newspaper Ad Sales Head To New Low: $24B
Newspaper advertising sales this year will come in at less than half the record $49.4 billion achieved as recently in 2005, according to an analysis of the year-to-date performance of the industry. With industry revenues declining in each of the … Continue reading
Posted in Advertising, Search Engines, Social Networks, Testing
Tagged advertising, news online, Newspaper, newspapers, revenue, television, Youtube
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U.S. Online Holiday Spending – $20 Billion for First 34 Days of Shopping Season…
Up 15 Percent vs. Last Year… Weekly Online Holiday Retail Sales Spending Growth Strongest in Mid and Upper Income Segments, Driven by Increase in Dollars Spent per Buyer, while Lower Income Households are Seeing an Increase in Online Buyers RESTON, … Continue reading