Category Archives: Advertising

Search Engine Infographic Shows Changing Face of Search

Wordstream, a growing search consultancy, has created a very handy infographic about the powerful and important changes occurring in the search market. The infographic points out the growing strength of using Pay Per Click (PPC) advertising over Search Engine Optimization … Continue reading

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Newspaper Ad Sales Head To New Low: $24B

Newspaper advertising sales this year will come in at less than half the record $49.4 billion achieved as recently in 2005, according to an analysis of the year-to-date performance of the industry. With industry revenues declining in each of the … Continue reading

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Awesome Christmas Flashmob – Deck the Halls!

There is nothing that can bring a smile to my face as easily as a well executed, well intentioned Christmas flash mob. There is something about watching the surprise, the serendipity, and the music that brings out the joy of … Continue reading

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The Importance of Naming In Your Business or Product

Trademarks are important and give companies legal protections around their brands. But domain names have become just as important if not more; and not only domain names but user names around social media. I saw the article below today in … Continue reading

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Micro-Conversions – What Are They?

Listening to an old tape from Ken McCarthy interviewing marketing automation pioneer, Ryan Garey this morning, I learned some great new ideas and was reminded of some valuable old ones. Sales or Micro-Conversions What is a sale? In business we … Continue reading

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Google Is Getting Into Television

A WSJ article recently pointed out that the average person watches television for about 6000 minutes per month, while the average Youtube user watches only about 378 minutes watching video on YouTube. Although this presents a significant challenge to Google … Continue reading

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Best Viral Commercial of the Year

If I had the time, I could watch this commercial all day. I love the song. The graphics are amazing. This is an example of some of the best viral marketing on the planet. The producers / advertisers say… First … Continue reading

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