Category Archives: Advertising

Top 10 Stories of 2012

Posted on December 28, 2012 by Joe Martinico

I subscribe to the Online Publishers newsletter. They send out a daily email that is hard to resist reading because it always contains important insights on the direction of publishing, advertising, and the Internet. Below is a summary of their … Continue reading →

Posted in Advertising, Content Strategy | Leave a comment

Search Engine Infographic Shows Changing Face of Search

Posted on August 1, 2012 by Joe Martinico

Wordstream, a growing search consultancy, has created a very handy infographic about the powerful and important changes occurring in the search market. The infographic points out the growing strength of using Pay Per Click (PPC) advertising over Search Engine Optimization … Continue reading →

Posted in Advertising, Search Engines, Succeeding Online | Leave a comment

Protected: Succeeding Online Audio

Posted on February 24, 2012 by Joe Martinico

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Google Now Owns 44% of Online Advertising

Posted on December 9, 2011 by Joe Martinico

Google is becoming amazingly strong in so many categories. Just in the past week, I’ve read two articles that demonstrate their power. One points out that Google now commands over 44% of the Global Online Advertising Market and another showing … Continue reading →

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Newspaper Ad Sales Head To New Low: $24B

Posted on December 7, 2011 by Joe Martinico

Newspaper advertising sales this year will come in at less than half the record $49.4 billion achieved as recently in 2005, according to an analysis of the year-to-date performance of the industry. With industry revenues declining in each of the … Continue reading →

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Awesome Christmas Flashmob – Deck the Halls!

Posted on December 5, 2011 by Joe Martinico

There is nothing that can bring a smile to my face as easily as a well executed, well intentioned Christmas flash mob. There is something about watching the surprise, the serendipity, and the music that brings out the joy of … Continue reading →

Posted in Conversation, Social Networks, Testing, Viral | Leave a comment

The Importance of Naming In Your Business or Product

Posted on November 25, 2011 by Joe Martinico

Trademarks are important and give companies legal protections around their brands. But domain names have become just as important if not more; and not only domain names but user names around social media. I saw the article below today in … Continue reading →

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Micro-Conversions – What Are They?

Posted on November 24, 2011 by Joe Martinico

Listening to an old tape from Ken McCarthy interviewing marketing automation pioneer, Ryan Garey this morning, I learned some great new ideas and was reminded of some valuable old ones. Sales or Micro-Conversions What is a sale? In business we … Continue reading →

Posted in Advertising, Ecommerce, Uncategorized | Leave a comment

Google Is Getting Into Television

Posted on November 21, 2011 by Joe Martinico

A WSJ article recently pointed out that the average person watches television for about 6000 minutes per month, while the average Youtube user watches only about 378 minutes watching video on YouTube. Although this presents a significant challenge to Google … Continue reading →

Posted in Advertising, Search Engines | Tagged | Leave a comment

Best Viral Commercial of the Year

Posted on September 8, 2011 by Joe Martinico

If I had the time, I could watch this commercial all day. I love the song. The graphics are amazing. This is an example of some of the best viral marketing on the planet. The producers / advertisers say… First … Continue reading →

Posted in Advertising, Viral | 1 Comment