Author Archives: Joe Martinico

About Joe Martinico

Joe Martinico coaches entrepreneurs in sales and online marketing.

How Google Works

Matt Cutts of Google recently posted a video outlining how Google indexes content and chooses what to display in their search engine results pages. He points out that their goal is to find reputable documents that contain the words being … Continue reading

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Protected: Succeeding Online Audio

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Posted in Advertising, Chiropractic Marketing, Vertical Markets | Enter your password to view comments.

Chiropractic Marketing

After a recent workshop I had a conversation with one of our participants, Dr. Kevin Mangum, DC. He recently graduated and pointed out to me that a lot of new chiropractic physicians have been well trained in chiropractic care but … Continue reading

Posted in Succeeding Online, Uncategorized | Leave a comment

Getting Marketing Right – 3M and Command Picture Hanging Hooks

I saw a commercial last night about 3M’s Command Brand picture hanging hooks and strips.  It was one of the times that a brand got marketing right, starting with the domain name, “Command.com”. So often you see marketers create products … Continue reading

Posted in Content Strategy, Email Marketing | Leave a comment

Major Shift in Online Video Viewership Will Start With the Superbowl 2012

For the first time in 49 years, the Superbowl is to be streamed live on the Internet. I don’t think we can underestimate the power of this shift. The Superbowl has made kingdoms of fiefdoms and this is a bellwether … Continue reading

Posted in Content Strategy, Search Engines, Testing, Video Tips | Leave a comment

Google Plus – Important to Search

Or less depending on your perspective. Danny Sullivan, a search engine expert, wrote an important post today that showed the importance of having a Google Plus account.  In it, he wrote: “Is there anyone out there who still wants to … Continue reading

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Journalists Find Opportunities in Marketing Automation

I read two stories today, one of boom and one of gloom, that highlighted how journalists may have a role to play in the new marketing paradigm of content management as part of a company’s sales strategy. The first one … Continue reading

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A New Paradigm for Succeeding Online

For the past six years, I’ve been teaching small businesses the principals of “Succeeding Online” for the Inland Empire Small Business Development Centers.  The class hasn’t changed much.  It consists of three modules: Nuts and Bolts – The basics of … Continue reading

Posted in Ecommerce, Events | Leave a comment

Newspaper Ad Sales Head To New Low: $24B

Newspaper advertising sales this year will come in at less than half the record $49.4 billion achieved as recently in 2005, according to an analysis of the year-to-date performance of the industry. With industry revenues declining in each of the … Continue reading

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U.S. Online Holiday Spending – $20 Billion for First 34 Days of Shopping Season…

Up 15 Percent vs. Last Year… Weekly Online Holiday Retail Sales Spending Growth Strongest in Mid and Upper Income Segments, Driven by Increase in Dollars Spent per Buyer, while Lower Income Households are Seeing an Increase in Online Buyers RESTON, … Continue reading

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