Author Archives: Joe Martinico

About Joe Martinico

Joe Martinico coaches entrepreneurs in sales and online marketing.

Are You Tired of Spam?

What system can you set up that will allow you to deflect spam and receive important email messages from people and companies that you care about? I’ve been thinking about how to reduce the amount of time I spend grazing … Continue reading

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3M Getting It Right

I saw a commercial last night about 3M’s Command Brand picture hanging hooks and strips.  It was one of the times that a brand got marketing right, starting with the domain name, “Command.com”. So often you see marketers create products … Continue reading

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Amway – $13B – Avon $12B in Sales. Is MLM/Direct Sales a Good Thing?

There has been some controversy in the last year about the direct selling model in business. I have friends who won’t even consider a product sold through this method. The industry suffers bruising on a regular basis. In some ways, … Continue reading

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For Job Seekers: The Internet Matters Less Than You Think

I agree with this article 100%… If you’re looking for a job, chances are you’ve updated your social media profiles to make sure your on-screen introduction will entice potential employers. While LinkedIn, Facebook and Twitter can all play important roles… … Continue reading

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Infographic – Text Marketing Survey

Text marketing is one of the next frontiers in marketing. It represents a huge opportunity of next-generation consumers and is being used by more and more people every day. Short Messaging Services (SMS) and text alerts, when used properly are … Continue reading

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Search Engine Infographic Shows Changing Face of Search

Wordstream, a growing search consultancy, has created a very handy infographic about the powerful and important changes occurring in the search market. The infographic points out the growing strength of using Pay Per Click (PPC) advertising over Search Engine Optimization … Continue reading

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Ken McCarthy Interview with Joe Martinico

I was privileged to do an interview with Ken McCarthy today.  Ken is the visionary who produced The System Seminar from the early 1990s up until today.  I went to his last System Seminar in April of 2011 and I … Continue reading

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Internet Advertising Revenues Set First Quarter Record at $8.4 Billion

Q1 2012 Revenue Up 15% Over Q1 2011, According to IAB Internet Advertising Revenue Report NEW YORK, NY (June 11, 2012) Internet advertising revenues for the first quarter of 2012 set a new record for the reporting period at $8.4 … Continue reading

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Wanted: Two Case Study Businesses…

Are You Considering Marketing Automation? I am working on a book about marketing automation. I’m also working with several software providers that help salespeople and business owners (who want to grow) automate much of their marketing and follow up. This … Continue reading

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Re-Using Paper Rather Than Recycling

I love new ideas. This one is really interesting and quite revolutionary in it’s own way. Toshiba is developing a technology that erases printed copy from paper and allows it to be reused to print something else on the same … Continue reading

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