Top 10 Stories of 2012

I subscribe to the Online Publishers newsletter. They send out a daily email that is hard to resist reading because it always contains important insights on the direction of publishing, advertising, and the Internet. Below is a summary of their most important stories of 2012. Click through for the details:

2012 was a big year for publishers in navigating the rapidly shifting sands of digital media. Monetizing content became less about the promise of pay walls and more about the concrete success of them. And mobile delivery – of both content and advertising – became an ingrained part of most publishing strategies, with some big wins and a lot of expectations. The year also brought two big boosts to traffic and ad revenues: the presidential election and the Summer Olympic Games. In 2013, big data is going to give publishers an edge, once they get a handle on all the metrics. While new viewability standards bring new hoops to jump through, they also provide more accountability to advertisers. It was another year of of big change and challenges, but change for good and challenges met. Here’s to another exciting, promising year in publishing in 2013!

1. Pay walls become de rigueur
2. Online video comes to the fore
3. Elections make rain for media biz
4. Olympics boost ad revenues
5. Mobile ownership, expectations soar
6. Native advertising rises
7. Big Data gets bigger
8. Facebook: a roller coaster year
9. A new plan for measuring viewability
10. Newsweek ends print run

Read the story… | Source: | Date posted: 12/28/2012

About Joe Martinico

Joe Martinico coaches entrepreneurs in sales and online marketing.
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