Text marketing is one of the next frontiers in marketing. It represents a huge opportunity of next-generation consumers and is being used by more and more people every day. Short Messaging Services (SMS) and text alerts, when used properly are a great way to communicate with your clients and potential customers. It can be especially valuable in a local marketing situation.
For example, restaurants and bars are using text marketing to fill their establishments at off-hours. Some companies are even springing up that can use geo-location technology to send out a text for a special discount to potential clients when an opt-in prospect is within a mile or so of their establishment.
However, it is important to understand the tool’s proper use. If marketers are not sensitive to the attitudes of consumers, it will end up being over-regulated and useless.
UK-based SMS company, Textmarketer, has released a nice infographic representing consumer attitudes from a survey of 1368 consumers. The survey revealed that, in some cases, consumers prefer to be contacted by text. It also showed that consumers like easy opt-outs.
View the infographic… | Source: Textmarketer.co.uk | Date posted: 8/3/2012