Google Plus – Important to Search

Or less depending on your perspective.

Danny Sullivan, a search engine expert, wrote an important post today that showed the importance of having a Google Plus account.  In it, he wrote:

“Is there anyone out there who still wants to say that being on Google+ doesn’t matter? Anyone? Because when being on Google+ means that you potentially can have your Google+ page leap to the top in those sidebar results, Google+ matters. It matters more than ever before.”

Google Plus is Google’s answer to Facebook and has become a major social network over the past year due to Google’s influence and some new style features such as Google Plus Circles which can help you to segregate your social networks a little more neatly than Facebook does.

But I only fell upon Danny’s article after reading another one that condemned Google’s brand new practice of showing…
Google Plus content (basically, your connection’s content) in search results.  The article suggested that Google risks losing its dominance to Bing because they continue to clutter search results with content that promotes their own interests above the interests of searchers.

My own research confirms what Danny found.  Here are my search results today when I searched for domain names.

Google SERPI was shown a thumbnail of people I know along with a hyperlink to their results in Google Plus.  I was also shown a Google ad inviting me to learn more about “Search Plus Your World” (That’s what Google is calling this feature). Google claims this practice will give searchers more relevant data because it will search through their friend’s personal pages.

I think they are making a mistake.  First, many of my good friends are not interested in the things that I’m interested in, nor do they think exactly the way I do.  And second, there are a lot of other social networks and sites out there who think this is very unfair and very wrong.

There is something to this argument. Google is beginning to cross the line between advertising and content and history has shown that when large media companies cross that line, they lose market share.  Bing has become a very attractive search engine and continues to do well and has slowly gained market share in the search arena.

I take two important lessons out of these articles.

1.) Make sure that you have a Google Plus account and that you promote your business or service there.

2.) Don’t ignore Bing.

No matter what the pundits say, Google is still really important for your business and will remain so for a long time, so you should use their practices to your advantage.  The good news is that your efforts to rank well at Google will assist you on your way to ranking well at Bing, Yahoo, and other search engines.

Read the story… | Source: | Date posted: 1/13/2012

Read the story… | Source: Business Insider | Date posted: 1/13/2012

About Joe Martinico

Joe Martinico coaches entrepreneurs in sales and online marketing.
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