Google is becoming amazingly strong in so many categories. Just in the past week, I’ve read two articles that demonstrate their power. One points out that Google now commands over 44% of the Global Online Advertising Market and another showing how they are beginning to assert themselves into the online shopping space.
Take a look…
Google Now Owns 44% of Global Online Advertising Market
Google’s share of the Internet ad market has risen almost 10 percent in the last five years, from 34.9 percent in 2006 to 44.1 percent in 2010, making it the undisputed Goliath in online advertising…
Read the story… | Source: Search Engine Watch | Date posted: 12/9/2011
Google 2.0: Dominating Online Buying
Google is planning to dominate…<br />
<!--more--> online purchasing. In the last few weeks we have seen several moves that, taken together, give a clear sense of how
Google is intending to take money away from every network, every portal and every major competitor. Google no longer wants to be the “search” part of the buying funnel. It wants to be the buying funnel.
Read the story… | Source: MThink.com | Date posted: 12/9/2011